Case Study: Disabled Sports Eastern Sierra

For a relatively new organization, Disabled Sports Eastern Sierra (DSES) had been very successful generating support for its adaptive skiing program at Mammoth Mountain. But, in order to expand programs, they knew they would need to expand fundraising as well. Previous attempts to implement online tracking tools were unsuccessful, and communications with existing donors were hit and miss. Making this transition proved challenging with only 2 staff members, and limited experience with managing this aspect of the program.

Leveraging the aspects of the current approach that made DSES successful so far, Resourciv initiated a strategy that focused on improving the management of contact information for donors, volunteers and program participants. First, all data was compiled from several sources into one file. Then, Resourciv created an online tool to manage all contact information in the future. The next step was to create a companion tool to track donations.

With core transaction tools in place, Resourciv then worked with DSES to develop a feasible communication plan and campaign schedule. Style guides were developed to ensure consistent styles could be applied to all communication materials in the future. A plan also was developed to integrate the distribution of communications with the DSES Website and the online database and improve the online giving program. The comprehensive tool guides DSES through each phase of each campaign from scheduling through donation receipts.

The end result is a comprehensive solution that facilitates implementation of the communication plan and streamlines administration.